The Threats

The problems and threats faced by any company on the Internet today are almost too numerous and complex to count.  Some of the most urgent problems are:
 

  • SPAM 2.0
  • Reputation Hijacking
  • Social Engineering
  • Financial Fraud
  • Click Fraud
  • Gold Farming
  • Online Game Cheating
  • Content Fixing
  • Web Scraping & Harvesting

The Problem

Nearly every transaction involving human beings on the Internet is at risk for being fraudulent. Hackers, SPAMmers, and scammers steal identities, hijack accounts, and create fraudulent user names, which leads to stolen technology, increased SPAM campaigns, and compromised game play. This problem is growing rapidly, because bots and similar systems are cheaply scalable, replicating themselves and infecting both personal and enterprise computers.  Web property owners must start combating these malicious entities by first recognizing friend from foe, and then finding an efficient method of invisibly verifying the presence of human customers — without adding extra steps for the user — which is robust enough to maintain a high level of online security.
 
Our Solution: Pramana’s HumanPresent™ solution is an easy-to-deploy, transparent yet persistent method of detecting and validating whether data inputs are generated by human beings instead of bots, software cheats, or other fraudulent automated systems.  HumanPresent™ is extremely successful against such automated attacks — without adding any extra steps for the human users accessing the site.
 
The Human Behavior Index generated by HumanPresent™ is able to:

  • Provide Web site owners with much-needed security against automated agents
  • Increase brand value and  ROI on the deployed infrastructure
  • Enhance usability, trustworthiness, and security for customers