For Entertainment and Gaming Properties

Internet gaming sites and Multiplayer Online Role-playing Game (MORPG) are frequently attacked by non-human bots that are set on manipulating sites for personal and financial gain.


For Web Merchants

Nearly every transaction involving human beings on the Internet is at risk of being fraudulent. Mischievous criminial networks, parasitic marketers, hackers, scammers, and SPAMmers are deploying constantly evolving programs and tactics that are designed to steal identities, take over user accounts, and create new fraudulent accounts under fictitious identities.


For Financial Services Companies

Financial institutions and Web merchants have been battling fraud for years. However, now more than ever, they are linked in a vicious cycle of fraud and abuse from fraudsters that use malware, bots, and human interactions to access their account holders' and shoppers' account information.


For Communications and Messaging Properties

Users and administrators of social networking sites aren't strangers to ‘fraudsters.' Just as social networking sites become more popular by the minute - so does their appeal to the human fraudsters and non-human bots.


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Solutions for Web Merchants

Nearly every transaction involving human beings on the Internet is at risk of being fraudulent. Mischievous criminial networks, parasitic marketers, hackers, scammers, and SPAMmers are deploying constantly evolving programs and tactics that are designed to steal identities, take over user accounts, and create new fraudulent accounts under fictitious identities. These hackers, also known as ‘fraudsters’, use these stolen or false accounts to steal technology resources, launch SPAM campaigns, and in some cases siphon money from account holders and subscribers.
 
Web merchants are tasked with not only identifying friend from foe, but implementing stricter measures to authenticate and identify true users and non-human bots. The problem is particularly challenging for Web merchants:
 

  • The Nilson Report, a definitive source of research on consumer payment systems, estimates the rate of credit card fraud on sites managed by Web merchants to be 18 cents to 24 cents per $100 of online sales— three to four times higher than the overall rate of fraud.
  • Spending on Internet ads served on sites managed by Internet Service Providers (ISP) with communications platforms is expected to surge from $12.5 billion last year to $29 billion in 2010 in the U.S. alone, according to researcher eMarketer Inc. Studies estimate that 10% to 15% of ad clicks are fake, representing roughly $1 billion in annual billings.

 
 
The Pramana Solution:
 
Pramana has developed the patent pending, easy-to-deploy HumanPresent™ product which establishes a transparent security framework to enable online enterprises to distinguish authorized human communications from fraudulent human users, bots or software-generated activity. Deployed as a hosted hosted Software-as-a-Service or a hardenedappliance on your network, Pramana’s HumanPresent™:
 

  • Deploys rapidly and easily with invisibility to the end-user for an improved experience
  • Validates and detects in real time based on user behavior rather reacting based on preset rules
  • Offers flexible management of the traffic based on back-end scoring
  • Continuously detects and prevents non-human, automated behavior anytime during the session to prevent man-in-the-middle attacks