HumanPresent™ is a versatile tool that can be used in a number of very different online situations.  Here are just a few of the cases where HumanPresent™ has proven to be the best solution for customers:
 
 
Sentry

HumanPresent™ is the doorman that protects you and your users from parasitic marketers who want to take advantage of your site.

• Webmail and Accounts: By automatically differentiating human visitors from spiders, bots, and even zombie computers in bot networks; HumanPresent™ protects your users and helps make your site a success.  HumanPresent™ is used in places like account registration and login pages; and in the Webmail market, it can also validate human-generated emails.

 
 
Checkout

Checkout is comprised of two distinct opportunities that bots exploit, both of which HumanPresent™ can prevent.

• Identity Theft: Approximately 1.3% of all online purchases are fraudulent. Identity thieves use zombie computers to cover their tracks while making online purchases.  Online merchants then ship the order, and are subject to chargebacks weeks later, after the card has been discovered as stolen.
• Brokers: Online purchasers of a scarce commodity (such as tickets to sporting events and concerts) use bots to acquire large quantities of the commodity — which they then resell at a tremendous markup.  Bot activity can damage brands, inspire lawsuits and disrupt e-commerce sites.

 
Web Site Patrol

Online Marketers face a challenge when trying to measure the performance of their advertising channels.  It is relatively easy to track ROI from each campaign, but there is no sure way to differentiate between actual visitors and bot traffic intended to defraud.  Non-human traffic creates “noise” in Web server log data, which undermines the effectiveness of branding campaigns.

• Display Advertising is sold by the number of impressions each advertisement generates across an advertising network.  HumanPresent™ allows the marketer to independently verify both how many times an individual advertisement was displayed on a page and how many times it was displayed to a human user.  Human Present™ can also be used to limit the display of an ad only to verified human clients — which can quickly improve your ROI by preventing rendering impressions to crawlers or bots.
• Pay-Per-Click (PPC) Advertising creates a strong financial motive for site owners and networks to try to perpetrate click fraud.  Invalid click estimates for PPC range from a low of around 15% to as much as 40% in some networks.  While each PPC vendor asserts that they have controls in place that prevent customers from being charged for fraudulent clicks, none of the current solutions provide transparency to the marketer.  HumanPresent™ enables both publishers and advertisers to have confidence in the ability to differentiate between bot traffic and legitimate users.
• Web scraping bots can simulate a human’s browsing habits and tendencies while collecting content and web addresses to be used for SPAM campaigns and illegal data mining. This ‘trespass’ of a web property is not only illegal but can damage your company’s reputation through repurposing of content or collection of information not intended for wide distribution. HumanPresent ™ detects and prevents automated web scraping activities and determines if those collecting the data are human or bot.

 
Blog Comments

Validating human-generated blog comments is beneficial in tackling the spam problem in blog comments without the need for moderating or reviewing the content.  Currently this is mostly done with content analysis, which generates false positives and requires manual review by comment moderators.  HumanPresent™ provides a low false positive signal, which reduces the need to monitor comments, and eliminates automated blog spam.